Wiener Würstelstände

In spring 2025, Vienna's sausage stands celebrated their designation as intangible world cultural heritage. To mark the occasion, the master school developed advertising campaigns in teams of two. I was responsible for the campaigns text and concept, so I will go into more detail about that in particular.

All our grumpy sides become part of the cultural heritage at the sausage stand. without being judged. Opera singers, laborers, museum directors: here, people meet without prejudice. From this contrasting relationship, I drew the formula for my advertising slogans: provocative or ambiguous terms are juxtaposed with the dignified-sounding word "world cultural heritage."

Besides work, the Würstler*innen hardly have any time left for being influencers. So I decided to go with user-generated content. I contacted So I decided to focus on user-generated content. I contacted the Vienna Everyday Poet and suggested that he encourage his audience on Instagram to share their funniest, craziest, or most touching experiences at the sausage stand. This gives the stands a media platform and makes the people of Vienna hungry for sausage.

In addition, many of the stands regularly host great events. To publicize this fact, the events are collected and shared via the joint event calendar of the Vienna sausage stands. This allows visitors to enjoy the cultural added value of the sausage stands.